Forecasting for the future

[ UUID ] b0753099-04ae-4f40-b7e7-fa327b193ed2

[ Session Name ] Forecasting for the future [ Primary Space ] Youth Zone [ Secondary Space ] Digital Inclusion

[ Submitter's Name ] Megan Fitzsimons [ Submitter's Affiliated Organisation ] Met Office Informatics Lab

What will happen in your session?

Each participant will then have 7 minutes to come up with 7 ideas for a way in which to use new technology to communicate weather forecasts to the 'under 25' audience. Each participant will then choose their best idea and pitch it to their group (size depending on numbers). The group will vote for the best idea, then will need to get to work! The idea will be to storyboard and paper prototype a product, social media campaign, and user experience map of how we can engage with the younger audience - think scripts, posters, roleplay and logo designs!

What is the goal or outcome of your session?

As the Met Office we have a great number of dedicated users, but we often miss out on engagement with younger generations. We would like to open our discussion towards younger minds in order to collectively consider how the future will effect the way we communicate information. The outcome of the session for participants will be to get thinking on how we can incorporate new technologies in order to access different audiences, and to gain skills in prototyping and concept creation, as well as user experience mapping and product design for a particular audience.

Time needed

60 mins