The cosmic world of cosmetics: the parallel world where targeted ads are born!
[ UUID ] 71278cf9-76a5-44b6-8a3c-2a774e40809a
[ Session Name ] The cosmic world of cosmetics: the parallel world where targeted ads are born! [ Primary Space ] Privacy and Security [ Secondary Space ] Web Literacy
[ Submitter's Name ] Savitha Ramakrishna [ Submitter's Affiliated Organisation ] Independent [ Submitter's GitHub ] @savirumki
[ Other Facilitator 1's Name ] Sid Rao [ Other Facilitator 1's GitHub ] @sidtechnical
[ Language ] Hindi Kannada
[ Localisation Support Requested ] No, I can host the session myself
What will happen in your session?
One of the biggest threats in terms of privacy for any netizens is the way in which data is collected from their Internet activities in order to deliver targeted advertisements. While some of us take extra care to avoid being the victims of such advertisement traps, we often don't understand who, how and where we might expose our personal data.
In this session, the participants will understand the world of targeted ads by mimicking the journey of an average netizen who wants to buy cosmetics online. They will map their weak points by going through the very thought of buying cosmetics, the way they might search on the Internet and buy specific products to understand how they would be personalized.
What is the goal or outcome of your session?
Simply put, the participants will follow their cosmic journey of cosmetics → from Data collectors and brokers → to Targeted ads.
Participants will learn the following topics pedagogically: makeup 101, different cosmetics and commercial products, choosing the right product specific skin tone, diversity and anti-AI makeup.
Once all the participants are on the same page, first they will learn about various stakeholders of the ad ecosystem. Then they will learn how easy or difficult it is for each of those stakeholders to personalise anyone based on the data they have. Finally, they will learn basics of privacy to avoid being preys of targeted ads.
This is an interactive workshop where participants will use sticky notes, pen and paper.
If your session requires additional materials or electronic equipment, please outline your needs.
Sticky notes, paper and markers.
Time needed
90 mins